The first purpose of the thesis is to find how visitors evaluate the quality of different facets or attributes of a destination image of Nha Trang, how satisfied they are with Nha Trang, loyalty intention to revisit and willingness to recommend Nha Trang to others. The second is to investigate what “image” is most important to explain global satisfaction with visiting Nha Trang. The third is to ...

To develop effective capacity management programs, it is significant to evaluate and control the fishing capacity and its utilization in order to reduce overcapacity and excess capacity and create a stable development of marine resources. This study estimate fishing capacity and capacity utilization (CU) for the multi-species small- scale trawlers in Nha Trang, Vietnam. Data were collected through ...

This research applied value chain analysis to represent activities of participants and their linkages in Black tiger shrimp culture industry in Hoa Binh district, Bac Lieu province, Vietnam. Actors involved in shrimp farming practice from farmers, collectors, wholesalers, feed and veterinary medicine enterprises, processors, to hatcheries, and nurseries were interviewed by separate questionnaires. ...

The study investigates tourist’s motivation with a segmentation approach in order to give an understanding of the theory of motivation in general and the motivation factors influencing consumer decision making in a tourism context in particular. The segmentation based on motivation, which was supported by a factor-cluster analysis, was carried out on a primary survey of 446 international tourists ...

This study investigates the level and determinants of technical efficiency for a sample of gilnnet fishing vessels operating in Da Nang in 2009 by using a stochastic production frontier, which involved the simultaneous estimation of a translog stochastic frontier model and a model for vessel-specific technical inefficiencies. Furthermore, the other important determinants of this fleet were also ...

The primary purpose of this study was to identify market segments based on personal values, values and lifestyles, environmental concern, fish welfare concern, ethical concern for fish farming and health involvement. A self-administrated questionnaire was conducted on a convenience sample of 209 Vietnamese consumers. It was designed to investigate consumers’ concern for issues used as segmentation ...

In the past ten years, China has developed to be one of the most important countries of fishery production field. Annually Chinese fishery products is increasing . In 2009 the total fishery production is 50.4 million tones.(China statistical reports,2009) As the same rate as the increase economy, the sharply development of fishery production is also remarkable. But there are serious problems ...

The establishment of the Nha Trang Bay Marine Protected Area (NTB-MPA) in the Southern coastal of Central Vietnam in 2002 focused on two main purposes: to reserve and manage the biodiversity environment within the MPA areas; and, to enhance the local communities’ life-conditions by providing the alternative livelihoods. To assess the efficiency of an MPA management process, it needs the understandings ...

The value of a coral reef is one of the ways to indicate the success of a Marine Protected Area (MPA) and protected resources. Khanh Hoa has two MPAs with the abundance coral reefs with status quite good and a developing fisheries industry. This paper will examine the link between fishery and coral reef using two models, essential fish habitat (EFH) model and facultative habitat (FH) model. The final ...

The primary purpose of this study was to investigate the consumers’ values and the difference in consumption, attitude and intention to consume wild fish versus farmed fish in Vietnam. Second, it aimed to investigate the relationship between values, attitudes and intention to consume wild versus farmed fish by applying value-attitude-behavior model. The measurement scales used here were adapted from ...