Babymoon Tourism: Co-Creating Well-Being for Traveling Mothers
Permanent lenke
https://hdl.handle.net/10037/27020Dato
2022-10-03Type
Journal articleTidsskriftartikkel
Peer reviewed
Forfatter
Vespestad, May KristinSammendrag
This article aims to provide insight into how babymoon tourism can contribute to well-being by using a multimethod
approach, combining autoethnography and netnography. The findings show that mothers-to-be experience well-being derived
from co-creation and meaning. Participation in activities and everyday-like events at the destination can lead to happiness and
improved quality of life. Self-development, empowerment, interpersonal interactions, and engagement with local culture all
inspire well-being. In contrast, destinations’ representations of babymoon tourism focus on physical facilities, where culture
and co-creation are absent in the realization of well-being. Viewing co-creation of well-being through a cultural interaction
lens suggests an untapped potential for tourism businesses and could be a way forward for promoting babymoons. The study
makes theoretical and practical contributions. Its original methodological approach, namely an autoethnographic narrative
of babymoon tourism, could lower the threshold for conducting autoethnographic studies in current travel research, and
encourage further studies of babymoon tourism.
Forlag
SAGESitering
Vespestad. Babymoon Tourism: Co-Creating Well-Being for Traveling Mothers. Journal of Travel Research. 2022Metadata
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Copyright 2022 The Author(s)