Nudging according to user’s preferences

Abstract

Physical inactivity has been identified as a global pandemic, physical inactivity causes multiple health outcomes in different demographic group such as coronary heart disease, type 2 diabetes, colon, and breast cancer. A physical inactive person takes less than 5000 steps a day. To try to reduce physical inactivity along individual for healthy lifestyle, this thesis provides personalized digital nudge. Nudge means to guide someone to do something that is beneficial for the long-term benefit of the person being nudged and doing so using UI (user interface) in digital environment is known as digital nudging. As people are relying more on technology for their decision making, the information collected from the integration of the devices is used to provide personalized nudges. As people have access to smartphones and wearable devices, data is collected from these devices to provide tailored nudges to achieve minimum required steps to reduce inactivity. Personalized nudge is a smart nudge which predictably influence people's behaviour. It is a type of digital nudge. This kind of nudge takes user’s information into account before nudging a user. This thesis also provides recommendations (new activities) based on person’s preference. The presented system was also tested by real users, and the feedback suggested that the presented system indeed urged them to be more active.