Data Analysis Techniques for Smart Nudging

Abstract

<p>Nudge principles and techniques are significant in communications, marketing, and groups’ motivation to improve personal health, wealth, and well-being. We make numerous decisions in online situations. People’s health and well-being have garnered widespread interest and concern in this wearable’s age. Smart nudging is defined as “digital nudging, where the guidance of user behavior is tailored to be relevant to the current situation of each user”. Emerging digital devices such as smartwatches, smart bands, and smartphones will continuously capture and analyze your activity and health-related data from individuals and communities in their everyday environment. Providing context-aware nudges in these digital health devices will help individuals identify and self-manage their health and physical activity. <p>This study aims to provide data analysis techniques for smart nudging and examine it susability in developing a smart nudging system to provide context-based nudges that are more likely to succeed.