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dc.contributor.advisorØystein, Myrland
dc.contributor.authorHuynh, Mai Thi Xuan
dc.date.accessioned2007-06-07T12:21:10Z
dc.date.available2007-06-07T12:21:10Z
dc.date.issued2007-05
dc.description.abstractThe consumption of catfish in Vietnam has not grown enough to match their increased production. The objective of this study is to explore the factors that influence the decision process of catfish consumers in Vietnam. The findings provide information for the Vietnamese catfish industry to better attract more domestic consumers to eat catfish. This study seeks to address its objective by examining the relationships that exist between the experiences, perceptions of product attributes, preference, market constraints, and consumption levels of consumers for catfish products. Non-catfish consumers are also investigated. Data collected in the two biggest cities in Vietnam is analyzed by using multivariate techniques based on a partially-recursive model. Factors such as age, region, ease of preparation, perceptions of catfish taste, odour, and fat along with beliefs that catfish are available, safe and inexpensive are found to significantly influence the decision-making process.en
dc.format.extent216640 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/10037/1002
dc.identifier.urnURN:NBN:no-uit_munin_808
dc.language.isoengen
dc.publisherUniversitetet i Tromsøen
dc.publisherUniversity of Tromsøen
dc.rights.accessRightsopenAccess
dc.rights.holderCopyright 2007 The Author(s)
dc.subjectVDP::Agriculture and fishery disciplines: 900::Fisheries science: 920en
dc.subjectVDP::Agriculture and fishery disciplines: 900::Fisheries science: 920::Other fisheries disciplines: 929en
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210en
dc.subjectVDP::Technology: 500::Industrial and product design: 640en
dc.subjectperceptionen
dc.subjectcatfishen
dc.subjectdecision processen
dc.subjectexperienceen
dc.subjectpreferenceen
dc.titleFactors affecting the decision process of catfish consumers: An empirical study in the two biggest cities in Vietnamen
dc.typeMaster thesisen
dc.typeMastergradsoppgaveen


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