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dc.contributor.authorBertella, Giovanna
dc.date.accessioned2020-12-03T12:59:27Z
dc.date.available2020-12-03T12:59:27Z
dc.date.issued2020-11-30
dc.description.abstractThe purpose of this study was to go beyond an oversimplified representation of the vegan food experience and approach the investigation of such experience, in particular of happiness deriving from food choices, including factors at the macro and micro level. Broadening the concept of foodscape to emphasize the experiential aspect of food, this study explored how the vegan food experience can be described as a situated story about vegans searching for hedonic and eudaimonic well-being. Veganism in a Norwegian context was investigated through analysis of various secondary and primary data sources, including newspapers, social media, websites, interviews, and observation. The findings suggested that the story framing the vegan food experience is characterized by a fundamental lack of interest and knowledge about plant-based food and veganism at the macro level. At the micro level, the story concerns vegans experiencing sensuous gratification, enjoyment, conviviality, and meaningfulness in limited groups, but also isolation and frustration. This study contributes to an approach to vegan food experiences that takes into consideration contextual factors, as well as relevant well-being related emotions at the individual level. From a practical point of view, this study provides an opportunity, in particular for government bodies, to improve information about the potential benefits and challenges of plant-based diets and confront possible discriminatory attitudes towards vegans.en_US
dc.identifier.citationBertella G. The Vegan Food Experience: Searching for Happiness in the Norwegian Foodscape. Societies. 2020en_US
dc.identifier.cristinIDFRIDAID 1854932
dc.identifier.doi10.3390/soc10040095
dc.identifier.issn2075-4698
dc.identifier.urihttps://hdl.handle.net/10037/19974
dc.language.isoengen_US
dc.publisherMDPIen_US
dc.relation.journalSocieties
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2020 The Author(s)en_US
dc.subjectVDP::Social science: 200en_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.titleThe Vegan Food Experience: Searching for Happiness in the Norwegian Foodscapeen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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