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dc.contributor.authorStadlthanner, Katja Anna
dc.contributor.authorAndreu, Luisa
dc.contributor.authorFont aulet, Xavier
dc.contributor.authorRibeiro, Manuel Alector
dc.contributor.authorCurrás-Pérez, Rafael
dc.date.accessioned2023-02-06T07:32:22Z
dc.date.available2023-02-06T07:32:22Z
dc.date.issued2022-05-27
dc.description.abstractPurpose - This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the company promoting the cause (a coffee shop chain); (2) how consumer attitudes towards the cause affect their attitudes towards the company; and (3) how consumer attitudes towards both the cause and the company affect their behavioural intentions towards both the cause and the company.<p> <p>Design/methodology/approach - Using a 2 × 1 scenario-based, experimental design with a gain vs loss stimuli, Study 1 (n = 466) examines the moderating effects of CSR scepticism and biospheric values on the relationship between message framing and consumer cause involvement. Using gain-framed stimuli, Study 2 (n = 958) analyses the effects of cause involvement variations on attitudes and behaviours, through structural equation modelling.<p> <p>Findings - Gain-framed messages are more effective than loss-framed messages at increasing cause involvement in consumers. Both CSR scepticism and biospheric values moderate the relationship between gain-framed messages and cause involvement. Cause involvement enhances consumer attitudes towards both the cause and the company promoting it, while company attitudes towards a cause positively influence consumers' behavioural intentions.<p> <p>Originality/value - This study recommends that environmental CSR advertising managers should use gain-framed messages to positively influence consumer cause involvement.en_US
dc.identifier.citationStadlthanner, Andreu, Font aulet, Ribeiro, Currás-Pérez. How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values. Corporate Communications. An International Journal. 2022;27(4):781-799en_US
dc.identifier.cristinIDFRIDAID 2048065
dc.identifier.doi10.1108/CCIJ-11-2021-0125
dc.identifier.issn1356-3289
dc.identifier.issn1758-6046
dc.identifier.urihttps://hdl.handle.net/10037/28497
dc.language.isoengen_US
dc.publisherEmeralden_US
dc.relation.journalCorporate Communications. An International Journal
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2022 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleHow environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric valuesen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Except where otherwise noted, this item's license is described as Attribution 4.0 International (CC BY 4.0)