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dc.contributor.authorXie, Jinghua
dc.contributor.authorTkaczynski, Aaron
dc.contributor.authorPrebensen, Nina Katrine
dc.date.accessioned2023-06-27T08:02:31Z
dc.date.available2023-06-27T08:02:31Z
dc.date.issued2020-06-04
dc.description.abstractThis study explores and tests a comprehensive model of co-creation in creating value and tourist satisfaction. In addition to being the first study to empirically test the customer value co-creation behavior scale developed by Yi and Gong (2013), the present work adds to theory by revealing the importance of tourists' mental co-creation and employees' active participation in creating value and satisfaction for the customer. Factor analyses and econometric models of logit model and multivariable ordinary least squares regression are applied to a sample of 1024 whale watching tourists. The study finds that tourists' participation is more important in influencing their perceived value during the experience than their satisfaction. Employees' input is key to the experience in enhancing tourists' value and satisfaction. The main contribution of the study is the inclusion of co-creation behaviors from different human actors including tourists and employees. Opportunities for future research are outlined.en_US
dc.identifier.citationXie J, Tkaczynski A, Prebensen NK. Human value co-creation behavior in tourism: Insight from an Australian whale watching experience. Tourism Management Perspectives. 2020;35en_US
dc.identifier.cristinIDFRIDAID 1819481
dc.identifier.doi10.1016/j.tmp.2020.100709
dc.identifier.issn2211-9736
dc.identifier.issn2211-9744
dc.identifier.urihttps://hdl.handle.net/10037/29506
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalTourism Management Perspectives
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2020 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0en_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)en_US
dc.titleHuman value co-creation behavior in tourism: Insight from an Australian whale watching experienceen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)
Med mindre det står noe annet, er denne innførselens lisens beskrevet som Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)