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dc.contributor.authorVespestad, May Kristin
dc.contributor.authorHehir, Christy
dc.contributor.authorKoivunen, Kati
dc.date.accessioned2023-12-12T13:16:43Z
dc.date.available2023-12-12T13:16:43Z
dc.date.issued2023-11-13
dc.description.abstractIf destination marketing organisations (DMOs) are to contribute to the United Nations Sustainable Development Goals, they have a moral responsibility to encourage the development of more sustainable tourism, to promote this to consumers and engage them to behave more sustainably. However, we know little about how these DMOs frame the sustainability discourses of their destinations or how they urge potential consumers to act. We conducted a content and discourse analysis of six European Arctic DMO consumer websites. The findings reveal examples of euphemistic labelling and using morally neutral language to conceal unsustainable activity. There is a sustainability communication discourse in what can be interpreted as moral muteness. Moral muteness helps us to interpret how DMOs downplay the negative impacts of tourism and promote low-effort pro-environmental behaviour to provide a narrative that allows the clients to morally disengage. This article contributes to the call for discussion on the ethics of sustainable tourism and the need to overcome an innately economic growth-friendly tourism science.en_US
dc.identifier.citationVespestad, Hehir, Koivunen. How moral disengagement links to destination marketing organisations’ moral muteness in their sustainability communications. Journal of Sustainable Tourism. 2023en_US
dc.identifier.cristinIDFRIDAID 2209023
dc.identifier.doi10.1080/09669582.2023.2276034
dc.identifier.issn0966-9582
dc.identifier.issn1747-7646
dc.identifier.urihttps://hdl.handle.net/10037/32029
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.journalJournal of Sustainable Tourism
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2023 The Author(s)en_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0en_US
dc.rightsAttribution 4.0 International (CC BY 4.0)en_US
dc.titleHow moral disengagement links to destination marketing organisations’ moral muteness in their sustainability communicationsen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution 4.0 International (CC BY 4.0)
Except where otherwise noted, this item's license is described as Attribution 4.0 International (CC BY 4.0)