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dc.contributor.advisorKvidal-Røvik, Trine
dc.contributor.authorDatta, Amitangshu
dc.date.accessioned2024-06-27T06:50:48Z
dc.date.available2024-06-27T06:50:48Z
dc.date.issued2024-05-15en
dc.description.abstractThe central research question guiding this thesis is: How do tourist companies in Northern Norway utilize social media to attract tourists? This study explores the strategies employed by tourism businesses to leverage social media in engaging potential tourists and increasing visitation to the region. To address this question, I conducted semi-structured interviews with social media managers and marketing professionals from various tourism companies in Northern Norway. This qualitative approach allowed for an in-depth examination of the managers' experiences and strategies, providing detailed insights into the nuances of social media use in tourism. Tourism businesses in Northern Norway strategically use social media platforms like Instagram, Facebook, and TikTok, each serving distinct marketing purposes. High-quality visual content, especially images and videos showcasing Northern Norway's natural beauty and cultural richness, is central to their strategies. Engagement metrics such as likes, comments, and shares are crucial indicators of success, with businesses heavily relying on analytics tools like Google Analytics and Facebook Insights to inform their decisions. However, linking social media activities directly to tangible outcomes like bookings and revenue remains a significant challenge. This study highlights the crucial role of social media in the marketing strategies of Northern Norway's tourism businesses. It emphasizes the importance of high-quality visual content, strategic platform use, and the integration of advanced analytics. The research also suggests the need for more sophisticated measurement tools to capture better the impact of social media marketing on business outcomes. By providing a deeper understanding of social media strategies in the tourism sector, this study offers practical insights for enhancing digital marketing effectiveness.en_US
dc.identifier.urihttps://hdl.handle.net/10037/33947
dc.language.isoengen_US
dc.publisherUiT The Arctic University of Norwayen
dc.publisherUiT Norges arktiske universitetno
dc.rights.holderCopyright 2024 The Author(s)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/4.0en_US
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)en_US
dc.subject.courseIDREI-3910
dc.subjectsocial mediaen_US
dc.subjecttourismen_US
dc.subjectnorthern norwayen_US
dc.subjecttourism marketingen_US
dc.titleHow do tourist companies in Northern Norway utilize social media to attract tourists?en_US
dc.typeMaster thesisen
dc.typeMastergradsoppgaveno


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Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0)