Vis enkel innførsel

dc.contributor.authorSantini, Cristina
dc.contributor.authorCavicchi, Alessio
dc.contributor.authorBertella, Giovanna
dc.date.accessioned2024-07-08T12:40:09Z
dc.date.available2024-07-08T12:40:09Z
dc.date.issued2024
dc.description.abstractWine tourism is a key activity for boosting wineries profits; thus, diversifying business activities has pros and cons. Tuscany represents the virtuous relationship between wine tourism and local economies. For example, In the small city of Montalcino, the area of Brunello wine, there is one hospitality facility for every 35 local inhabitants. Furthermore, according to recent research (Nomisma) in Italy, 92% of the companies that produce wine and belong to one of the national associations of producers are involved in wine tourism, which accounts for at least 7% of the total turnover. Wineries have experienced the urgency of differentiating their positioning in the local market and meeting customers’ expectations. Therefore, some standards in wine tourism have changed to meet global customers’ needs. In Tuscany, many small wineries have positioned themselves as traditional family businesses and have invested in wine tourism development by associating hospitality with authenticity; today, with the evolution of the business, they are required to meet new standards. How will companies renew the concept of authenticity? This chapter examines the case of small Tuscan wineries. After describing the competitive environment, we provide insights from qualitative research. Conclusions will outline new emerging challenges and future research issues.en_US
dc.identifier.citationSantini C, Cavicchi A, Bertella G: Cornering Authenticity in Wine Tourism: The Case of Tuscany. In: Martínez-Falcó, Marco-Lajara, Sánchez-García, Millán-Tudela. Strategic Management in the Wine Tourism Industry., 2024. Palgrave Macmillan p. 25-49en_US
dc.identifier.cristinIDFRIDAID 2276668
dc.identifier.doihttps://doi.org/10.1007/978-3-031-54837-6_2
dc.identifier.isbn978-3-031-54836-9
dc.identifier.urihttps://hdl.handle.net/10037/34099
dc.language.isoengen_US
dc.publisherSpringer Natureen_US
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2024 The Author(s)en_US
dc.titleCornering Authenticity in Wine Tourism: The Case of Tuscanyen_US
dc.type.versionacceptedVersionen_US
dc.typeChapteren_US
dc.typeBokkapittelen_US


Tilhørende fil(er)

Thumbnail

Denne innførselen finnes i følgende samling(er)

Vis enkel innførsel