Blar i forfatter Doktorgradsavhandlinger (BFE-fak) "Nystrand, Bjørn Tore"
-
Antecedents of consumer evaluation and consumption of functional food
Nystrand, Bjørn Tore (Doctoral thesis; Doktorgradsavhandling, 2021-12-15)The overall aim of this dissertation is to improve the theoretical and empirical understanding of consumers’ behavioral tendencies toward functional food consumption. The main purpose is to provide a deeper understanding of antecedents that are relevant for explaining consumer evaluation of functional food and consumption behavior. Functional foods are food products that have been enriched to make ...