Connecting a Science-based Research Idea with a Viable Commercialization Strategy

Abstract

The topic of this thesis is a focus on commercializing a science-based research idea provided to us from the Business Creation and Entrepreneurship program at the University of Tromsø. We have chosen to research a science-based technological idea developed by a startup company called Praqo AS. The move to digitalization in the film and television industry has encouraged innovation at creative and technical levels alike. One such innovation is the Praqo Logging System, a cloud-based software system for the automatic assembly and management of ‘digital dailies.’ It has been developed by Praqo AS in order to make certain parts of the post-production process in film editing easier and faster. This company and its product serve as the case study and focus of our thesis. This document serves as a tool to move the Praqo Logging System from a technology-driven process to a market-driven process, while developing a commercialization strategy. It consists of three main chapters: a technological study proving the viability of the technology, a market study proving the appropriateness of the market of entry, and finally a business plan as a specific blueprint for introducing said technology to the market.