Blar i forfatter Doktorgradsavhandlinger (BFE-fak) "Rørtveit, Asbjørn Warvik"
-
Consideration set size and choice in fish consumption : the influence of attitude, knowledge, convenience, and category presentation
Rørtveit, Asbjørn Warvik (Doctoral thesis; Doktorgradsavhandling, 2010-06-11)<i>Purpose</i> – Three main objectives are defined in this thesis: 1) To determine the extent to which the nature of a consideration set affects consumer choice; 2) To investigate how consumer attitudes, knowledge, and convenience motivations affect the formation of a consideration set; and 3) To investigate how category presentation moderates the relationship between convenience motivations and ...