This Master’s research introduces the concept of service co-production with customers in the framework of service-dominant (S-D) logic as a research paradigm in marketing management. The concept of service co-production was integrated into a tourism management setting and researched in application to the hotel industry in Tromsø, Northern Norway. The aim of this Master’s research was to investigate ...

The concept of cosmopolitanism plays an important role in our multicultural world, as it helps to understand and to find solutions to problems that can be caused by a globalized condition of the world. There is a lot of perspectives on interpretation of cosmopolitanism. In this Master thesis, cosmopolitanism is understood primarily as a competence or practice. The aim of the research is to explore ...

Objective: The purpose of this article is to address rural and gender gaps in the immigrant entrepreneurship literature by analysing the start-up narratives of nine male entrepreneurs in Finnmark in northernmost Norway. <p>Research Design & Methods: The article is based on a qualitative fieldwork including business visits and in-depth interviews. The transcripts from the interviews were ...

Motorhome tourism is a phenomenon seen on many Norwegian roads during the summer months. In the last two decades, motorhomes has increased in popularity in Norway, due to technological improvement and better comfort. The motorhome enables people to camp in various places, independent of tourism infrastructure and public transportation. This thesis aims to give meaning to the phenomenon of motorhome ...

Establishing the multinational tourism cluster in the Barents region should be aimed at achieving sustainable and mutual profits for all participants through their cross-border cooperation on the global arena. The analysis of the competitive profile of the Murmansk region based on secondary sources and a qualitative research among its stakeholders confirms that it would be profitable for the destination ...

destination image, international tourism, Norway as a tourist destination, Russian tourists, Russian tourists in Scandinavia, formation of destination image, destination brand, blogs, travel blogs, Russian tourist market, Russian blogosphere, content analysis, qualitative method, NVIVO, tourism and literature

I will be using the Greenlandic name to what you know, as “kayak” which for me will be qajaq. (Note on Inuit terms: The word “kayak” is the English equivalent for a word spoken by Native Inuit. The word is made with the tongue against the uvula to produce a “q” sound (instead of a “k”). The “a” sounds are pronounced like the “a” in “father”. The word for Inuit watercraft should be spelled “qayaq” ...

In 1888 Fridtjof Nansen led the first crossing over Greenland, this was seen as a huge accomplishment and the expedition gain great recognition. Today more than 125 years later we see that people still follows in the historical “footsteps” of polar explorers. Often led by tourism companies who provide various ski expeditions in the polar regions, both in the Arctic and Antarctica. This thesis ...

Cruiseturisme har økt både internasjonalt og i Norge. Det har også vært økning av cruiseanløp til Nord-Norge. Stadig flere destinasjoner tilrettelegger for cruiseturisme. Skipene har blitt større og cruiseturisme er en form for masseturisme. Cruisenæringen etterspør anløpsdestinasjoner med gode utfluktstilbud, og stadig flere destinasjoner tilrettelegger for cruiseturisme. Mottak av cruiseskip og ...

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